Precious Moments Chapel: From a Brochure Website to a System That Runs the Business

Precious Moments Chapel in Carthage, Missouri draws visitors from all over the country. When someone plans a trip, the website is where they check hours, get directions, and see what events are coming up. It is also the front door for the gift shop.

The trouble was that the website had stopped keeping up with the business. It was a brochure that mostly sat there, disconnected from everything that actually happened day to day. They already ran Shopify for the register in the gift shop, but the website, events, and online sales lived off on their own and never talked to it.

Think about what that actually costs. The same information got entered in more than one place, inventory had to be reconciled by hand, and online orders and in-store sales never quite lined up. And a dated site made a name the chapel spent decades building look smaller than it really is.

So we did not just refresh the look. We tied it all together on the Shopify platform they already used for the register, and turned the website into part of the system the whole business runs on.

Then we made the website earn its keep. Today it is not just a website, it is the system the chapel runs on. Online sales and in-store sales go through the same register. Inventory updates itself whether something sells at the counter or online. Customers, event planning, event registration, and reporting all live in the same place. Staff learn one system instead of five, and ownership can see how the whole business is doing from one screen.

There is a lot more to this story. If your website is just a brochure, or worse, if nobody is keeping an eye on it, it is worth a conversation.